jeffcoat headshot

SaBrina Jeffcoat Sotayo

PhD Candidate in Information Science, SUNY at Albany
Chapter Member: South Carolina SSN
Areas of Expertise:

About SaBrina

Jeffcoat's interest and purpose is to help people, like many, but their approach is unique. Jeffcoat does not intend to rescue anyone or develop a cure for anything but to learn to better analyze information and make it consumable, allowing people to rescue and cure themselves. Jeffcoat's research interests intersect at community, technology and the Arts. Previous research topics include: government transparency and accountability, data visualization, open government data nonprofit digital engagement and social media.

In the News

Guest on South Carolina Arts Network, August 19, 2023.
Opinion: "Hate New Tech but Need It to Reach Your Audience?," SaBrina Jeffcoat Sotayo, Edible Data Visuals, December 12, 2022.
Opinion: "Museums as the Next Frontier for NFTs," SaBrina Jeffcoat Sotayo, Edible Data Visuals, August 10, 2022.
Opinion: "Suggestions for Increasing Data Visualization Usefulness," SaBrina Jeffcoat Sotayo, Edible Data Visuals , February 20, 2021.
Opinion: "Why Do You Art in the Bible Belt?," SaBrina Jeffcoat Sotayo, Edible Data Visuals, February 19, 2021.


"Data Visualization Use in JASIST: An Exploratory Look Through Years 2001- 2021" (with Monica Rogers). (2023).

Inventories the proportion of images that are data visualizations in selected JASIST publications and identifies trends and changes over time. Findings suggest that the importance and complexity of data visualizations in JASIST publications increased over the date range studied. Emphasizes that there is a clear need for increased data literacy targeted toward complex data visualizations and opportunities exist to improve the types of data visualizations used in academic writing.

"When Cool Has Consequences: The Unintended Effects of Facebook’s Most Popular Features" Proceedings of the New York State Communication Association 2022, no. 4 (2023).

Aims to analyze the impact of Facebook on its 2.2 billion global users and suggest solutions to mitigate its unintended effects. Synthesizes the features of Facebook and offers reasonable solutions for reducing the occurrence of unintended effects such as toxicity, data breaches, and cancel culture.